What does your company identity say to your market? What is your promise and the meaning behind your brand? Brand development is not a new business concept. Surprisingly, we still speak to many business owners/ executives that don’t fully understand its importance. Understanding the basic principles of brand development can give you a better position to evaluate your brand and your marketing plans. Your corporate identity needs to tell your market – who you are – who needs you and why should they care. We are here to help you: Decide what you’re going to brand, do the research | position your product or service | write your brand definition | develop your name, logo and tagline | launch your brand | and if you already have a developed brand we realign it to keep your brand current.Read More
A company’s website is the most basic form of a company’s web presence and is a must have in today’s business environment. It also serves as an online storefront and acts as the face of the business’s brand and message to the world. If a company has one thing, it should be a professional and audience-appropriate website. It may be that your website doesn’t serve its purpose. With the constant changes happening online, you want to ensure that your website is adapting appropriately. We are here to help you : be more cost effective, although websites can be expensive you need to think of it as a person or a building and then it will definitely be much more cost effective for you | be accessible around the clock 24 hours a day – 7 days a week – 365 days a year | be convenient for your consumer | create credibility and increase sales and marketing opportunities.Read More
Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing. We are here to help you : to be convenient for your client, allowing them to browse your business when ever it suites them | reach a larger demographic in your market / personalise your services / products / build relationships with your consumers / and to assist in building your social brand.